See how well your website converts student interest into enrolments
Benchmark your website’s performance in minutes, not months
The Enrolment Conversion Score is a practical self-assessment for Directors and Heads of Marketing at English language schools. In two minutes, you'll benchmark how well your website answers prospective students, how easily they find what they need, and how effectively it captures and qualifies their interest. You'll get an overall score out of 100, plus sub-scores across Always-on responsiveness, Findability & capture, and Qualification & insight and a clear view of where enquiries are being lost. The scorecard is provided by Julia AI, an AI assistant that answers prospective student questions on school websites instantly, in any language, at any hour.
What the Enrolment Conversion Score assesses
Always on responsiveness
How fast and reliably your website responds to prospective students’ questions, day and night, in any language.
Findability & capture
How easily visitors can find key information and how effectively your site captures their intent and details at the right moment.
Qualification & insight
How well your website collects the context and detail your team needs to follow up and convert more high-quality enquiries.
Ready to uncover your website’s conversion gaps?
Take the free Enrolment Conversion Score for instant, actionable insights built for English language schools.
